The origins of the brand are central to the message that the company wants to convey – promoting a healthy and active lifestyle by providing high quality products, to fund people with a passion for boardsports and its lifestyle.
The name of the brand came from an Italian Windsurfer Claudio Brunotti who settled in Scheveningen, NL in 1979. With a love of surfing he opened his own workshop and began designing his own surfboards. That same year he went on to win world cup titles after entering several surfing competitions.
Soon Brunotti started selling his boards which quickly gained popularity. The combination of Italian style with a surfer’s edge developed an impressive reputation and consequently Brunotti began to branch out to produce T-shirts and then beachwear.
By 1985, Brunotti was developing snowboarding outfits alongside his clothing collection which were also suitable for extreme snowboarders. Perhaps the secret to his success was that he designed his products based on personal experience adapting to boarders with a variety of standards. By 1997, the brand was a huge success and was purchased by current shareholders who transformed it into a competitive sportswear brand it is today, producing two collections a year to be sold to the European Market.
Brunotti products can now be purchased online and from sport equipment stores. Popular products include kite surf boards and Brunotti eyewear introduced to collections in 2004. The brand continues to be a success and is an important player in the boardsports industry.