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| North Rebel kite |
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| Aaron Hadlow |
The North brand started in 1957 when Olympic gold medallist and trained engineer, Lowell North, sought to change the world of sailing through precision technology. North pioneered advanced computer modelling in the design and manufacture processes with his understanding of sail forces and structural loads.
Just like North Kites founder, North’s designers and makers are fascinated by the interplay of the elements and the eternal principles of physics.
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| New North Kites Range |
North Action sports Group
North Kite's ambition of launching a new era in kiteboarding began in 2018 with the end of a long-standing third-party licensing agreement and their decision to join forces with (Mystic) MBrands, under a new umbrella called North Action Sports Group.North Action sports Group is located in The Netherlands with operations in the US and Australia. North Action sports Group owns and manages multiple sports brands including North Kiteboarding.
North’s product development and brand management are based in New Zealand.
Operations and the Sales Headquarters are based at North Action sports Headquarters in the Netherlands to ensure a high level of service for a global market.
Together as North Action sports Group their form a powerful alliance of passionate, world-class kiters determined to make kitesurfing more visible, more accessible and to take their sport to the next level on the global stage.
At North, their all about simplifying, about paring everything back for more pure performance. Striking the perfect balance between clean lines and aerodynamics,
so the ride and the Kitesurfing Equipment feels smooth and effortless.
www.s2as.com