Snowboarding is currently one of the fastest growing sports in the world attracting attention that is in turn helping the ski industry to grow. Many young people already with an interest in surfing and skateboarding appear to be turning to snowboarding and therefore resilient and high quality equipment has become a necessity.
Of all the brands producing snowboards, Burton is at the forefront offering a wide range of snowboards and snowboarding equipment. They are the leading manufacturer of snowboards along with boots, outerwear, goggles and other protection equipment.
It is impossible to imagine that the brand was established in 1977 by twenty-two year old Jake Burton, who began building makeshift snowboard prototypes in his barn. He then tested these boards in the hills of southern Vermont.
Eventually settling on a narrow board with single strap bindings with a rope and handle attached to the nose he produced his first snowboard the Burton Backhill closely followed by the Burton Backyard. These boards would go on to set the tone for multiple models Burton produced all his snowboards by hand and until 1980 business was slow. In that year his sales of boards went up by an average of 133%.
The brand never looked back going on to sponsor the world’s best snowboarders including Craig Kelly, Jeff Brushie and Kelly Clark. In 1984 Burton developed their first snowboarding outwear line continuing on to found Gravis Footwear in 1998.
There are thousands of shops that stock Burton brand snowboarding accessories as well as snowboards themselves such as S2AS, providing boarders with the best quality equipment at affordable prices.
Perhaps one of the reasons that Burton Snowboards has become such a success is the fact that the leaders are experts in snowboarding and design and manufacture the equipment in accordance with their own experiences and needs.